Noida’s Rise as NCR’s New Ultra-Luxury Address

Noida has quietly but decisively entered the league of India’s most exclusive residential markets. What was once known primarily for IT parks and mid-segment housing is now attracting global luxury brands, marquee developers, and ultra-high-net-worth buyers. The epicentre of this transformation lies along the Noida–Greater Noida Expressway, with Sectors 94, 98, 124, 128, 150, and select pockets near central Noida emerging as premium micro-markets.

Landmark Ultra-Luxury Developments Shaping 2026–27

Sector 94 – The Billionaire’s Boulevard 
Sector 94 has become Noida’s most prestigious address, rivaling Lutyens’ extensions in Delhi. Projects like Trump Towers Noida set the benchmark with limited-edition 4-bedroom residences in twin G+45 towers, designed for exclusivity rather than volume. Nearby, M3M The Cullinan brings resort-style living with expansive 3, 4, and 5 BHK layouts, elevated sky lounges, and uninterrupted skyline views, redefining vertical luxury.

Sector 128 – Low-Density, High Prestige Living 
Home to corporate campuses and elite residential enclaves, Sector 128 has attracted refined developments like Max Estates 128, focusing on understated luxury, contemporary architecture, and privacy-driven planning. The area appeals strongly to CXOs and legacy wealth families seeking sophistication over flamboyance.

Sector 98 & 97 – Branded Global Luxury Arrives 
With the approval of Elie Saab Branded Residences, Noida steps onto the global luxury map. These homes blend couture-inspired interiors with international design sensibilities—something previously unseen in this market. Close by, Jacob & Co residencesintroduce statement living, targeting buyers who value brand pedigree as much as real estate fundamentals.

ATS Knightsbridge – The Mansion-in-the-Sky Concept 
ATS Knightsbridge stands apart with one ultra-large residence per floor, averaging nearly 6,000 sq. ft., supported by one of Noida’s largest private clubhouses spanning over 35,000 sq. ft. It caters to buyers upgrading from independent bungalows to high-rise luxury without compromising space.

Sector 150 – Green Luxury by Institutional Developers 
Developments like Prestige Bougainvillea Gardens have positioned Sector 150 as the “green heart” of luxury Noida. With low ground coverage, wide open spaces, and expressway connectivity, it attracts buyers looking for wellness-oriented premium living.

Established Luxury Icons & Premium Alternatives

Projects such as Gulshan Dynasty, County 107, Godrej Riverine (Sector 44), and Ace Mahagun Medalleo continue to command strong demand, with pricing crossing ₹20,000 per sq. ft., driven by limited inventory and strong end-user absorption.

What’s Driving Noida’s Ultra-Luxury Boom?

Strategic Infrastructure: Expressway access, upcoming Jewar International Airport, and seamless connectivity to South Delhi

Ticket Sizes: Ultra-luxury homes now comfortably cross ₹15–25 crore brackets

Lifestyle Differentiation: Private elevators, concierge desks, cigar lounges, infinity pools, and hotel-style arrival experiences

Buyer Profile: Prominent business families, startup founders, and NRIs seeking value compared to Delhi and Gurugram

The Big Picture

Noida is no longer viewed as an alternative to Delhi or Gurugram. With international luxury brands entering the market and expressway-facing land becoming increasingly scarce, Noida is poised to dominate NCR’s ultra-luxury residential segment and emerge as a leading destination for high-value real estate investments.